Ever dreamt of breaking into your own beverage brand success story?
On an average, a consumer is bombarded with 3000 impressions daily from ads. He allots 21 minutes in a supermarket and buys 18 items while 75% of his food and beverage choices all occur in a store in front of the shelf.
With the furiously fast-paced Arab beverage retail landscape, can your local juice brand cope with such a cut-throat competition?
What measures have you established to adapt with the evolving retail environment GCC-wise and on a global scale?
These and more are the issues awaiting the investor in you.
Fill the gap that hinders your juice brand success story! Join the convention focused on the theme: “Identifying Market Trends & Consumer Preferences of the Arab Juices Industry.”
Several factors influence vital choices in the Arabian Juice arena. It continues to assert its influence towards three critical building blocks essential to every juice beverage leader as he conducts his daily business decisions.
On the world stage:
On a global viewpoint, more and more drink products in general are innovating to adapt with the demands of technology as evidenced in the interactive retail environments geared to influence beverage consumer perceptions.
The marked shift from experience economy to being economy has resulted to a big portion of the C-generation customers to rely heavily on peer-to-peer feedback more than trusting the message of juice brand communications. A growing number of drink breakthroughs launching products initiated being sensitive to concerns like obesity, lifestyle, environment protection, halal food requirements including events such as September 11.
On the local scenario:
Despite its character of predominantly being an Arab oil-rich region, the Middle East drink market is not immune to these variables. Today, the surge of Retailtainment – shopping malls turning into social windows; high expat population; influx of tourism; the development of more hospitality, casual dining, franchised establishments and the desert’s naturally harsh weather conditions have caused the Arab juice beverage business to become no less than an overwhelming workload. When managed effectively, will spell success or handled carelessly, will result to diminished juice sales volume.
The Arab Juices forum is geared to gather the best and highly-esteemed juice industry practitioners to ensure your juice product stands out from the grocery shelves. This is achieved by acquiring precious industry reports and inspiration from real-life beverage brand legends involved in the tri-fold building blocks as under:
- the global development of the juice industry influencing the outlook of the Arab juice industry;
- Packaging innovation based on the consumer perspective of what is the definition of the winning brand.
- The local supply chain, barriers and challenges of the Arab juice sector as well as the new development on the product distribution and material handling.
With this in mind, truly the Arab Juices Forum promises an agenda worth meeting for as delivered to you by Taaheel, dynamic consultants to the beverages industry.
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